"Michelob ULTRA is committed to using our brand as a platform to increase gender representation and equal enjoyment for everyone who loves sports." said Ricardo Marques, Vice President of Marketing, Michelob ULTRA. Kathrine Switzer changed running forever when she became the first woman to officially complete the Boston Marathon in 1967, ultimately leading to the establishment of the women's division of marathons and paving the way for thousands of women to experience the joy of their first race. Michelob ULTRA will bring the story of Kathrine Switzer to life in an inspiring new TVC, airing during the TCS New York City Marathon. To help bridge the gap, Michelob ULTRA will highlight the inspiring stories of gender equality advocates and provide resources and access to bring female and non-binary representation to 50% at the 2023 TCS New York City Marathon. MUL Winds of Change KV – “Michelob ULTRA Teams Up with the Women’s Sports Foundation and NYRR to Celebrate the 50th anniversary of the New York City Marathon Women’s Division.” (PRNewswire)Īs the TCS New York City Marathon celebrates the 50 th anniversary of its Women's Division, Michelob ULTRA is acknowledging the barriers that have been broken and the strides still to be made in the race to equality in sports.Ĭurrently, women and non-binary runners are outnumbered by males, making up 46% of New York City marathon finishers.
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